This Bloomberg News article headline says it all! We pickleball aficionados already know how much fun the game is but it's great to read about the increase in sponsorships, which will hopefully make it possible for the pros to make a living playing the sport.
And more TV coverage will only increase pickleball's popularity!
TV networks have taken notice. Recently, Fox Sports signed a deal with the PPA under which the national broadcaster will air pickleball events across its cable channels and web sites. Fans can also now watch pickleball competitions on the CBS Sports Network, the Tennis Channel and ESPN3.